The Chartered Institute of Marketing: 139 products
How to Write for the Web
Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the se…
How to Develop Your Key Accounts
This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the o…
Advanced Email Marketing
Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to th…
Fundamentals of Product Management
To help product managers become more successful in their roles by introducing them to a framework for product management - the role; the ke…
Apps Marketing
It seems everyone’s talking about apps these days, and no wonder, there’s already well over a million downloadable on Apple’s App Store and…
Fundamentals of Project Management
This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, imp…
Content Marketing Planning
This course is for anyone who feels that there is an opportunity for content planning within their marketing activities, but needs to under…
New Product, Service and Business Model Innovation
We only have to look around us to see the power and impact innovation can have on our daily lives and organisational success, be it the lat…
Foundations of Relationship Marketing
Markets are becoming more competitive and there is little to separate the offerings of one supplier from another. This has led to greater p…
Copywriting Masterclass
We’re experiencing a holistic evolution in communication, the like of which has never been seen before. Everyone wants brand messages to be…
Fundamentals of Marketing for NFP and Public Sector
This course will provide a thorough immersion in marketing concepts and activities related to the special requirements of the marketing of …
Fundamentals of Market Research
Those in a marketing function are often expected to take on a market research role without a full understanding of what is expected. This c…
Developing Compelling Customer Value Propositions
This course is specifically designed to ensure that you turn your offerings into compelling ‘value propositions’ and grow demand for your p…
Strategic Product Management
Product leadership managers have to build skills, support others and get senior management buy in. This course provides the tools to help y…
Social Media Marketing
Your products, services and brands are being discussed right now on the web, and this is influencing customer perception and action. This c…