The Sales Bootcamp

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The Sales Bootcamp

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This intensive course is designed to bring new salespeople rapidly up to speed and ensure that they begin to contribute to their organisation as quickly as possible in today’s ultra-competitive environment.

It is an intensive course with comprehensive content and will concentrate on equipping delegates with proven skills and techniques that they can immediately use in their own sales environment.


Success in sales needs a disciplined approach and you will understand why people buy and learn to use a structured sales framework. You will learn to read situations and people when questioning your customers and prospects. You will have more confidence in your abilities and an eagerness to put you…

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Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

This intensive course is designed to bring new salespeople rapidly up to speed and ensure that they begin to contribute to their organisation as quickly as possible in today’s ultra-competitive environment.

It is an intensive course with comprehensive content and will concentrate on equipping delegates with proven skills and techniques that they can immediately use in their own sales environment.


Success in sales needs a disciplined approach and you will understand why people buy and learn to use a structured sales framework. You will learn to read situations and people when questioning your customers and prospects. You will have more confidence in your abilities and an eagerness to put your learnings into practice.

This course will help your organisation by reducing the learning curve for new and inexperienced sales people. It will provide exposure to realistic sales situations and scenarios. The organisation will also benefit through the development of positive sales people able to create profitable business opportunities.

New or inexperienced sales people who wish to become more successful through gaining a structured approach to the sales process. More experienced sales people also benefit from the disciplined approach encouraged in the course.

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  • Understanding the role of the sales person.
  • What your buyer buys and their motives.
  • Pre-visit preparation.
  • Telephone appointments.
  • Running successful meetings.
  • Using open and closed questions.
  • Listening skills and techniques.
  • Drawing out dissatisfaction with current situation.
  • Anticipating objections, understanding why they occur and working up strong answers.
  • Using visual aids and demonstrations.
  • Positive closing techniques for success.
  • Using interpersonal skills to influence the buyer.
  • Negotiation and proposal writing.
  • Key account selling.
  • Making presentations.
  • Customer care as a sales tool.
  • Review.
  • Action plans.
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This highly participative course is delivered in an interactive manner. Group activities will ensure that delegates get involved in the course. Many of the tasks will be based on the delegates’ own organisations.
Delegates will take part in two recorded role plays to practice their own sales techniques and prepare and make a formal presentation on a work based subject.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.