The Chartered Institute of Marketing: 139 products
Business Analysis for Marketing Managers
This course meets the needs of marketers who want to develop a business analysis toolkit which they can use continuously to check the compo…
Strategic Marketing Masterclass
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally dri…
Leadership Skills for New Managers
Many new managers suffer stress and disillusionment in the first few months in their appointment due to lack of skills. This course will re…
Profitable Product Management
Many organisations are seeking to introduce or improve product management functions to achieve market advantage and increase value for thei…
Fundamentals of Pricing
In this highly practical event we focus on delivering a sound understanding of contemporary pricing tools and methodologies. We will dispel…
Channel Management
Selecting the most appropriate distribution channels and motivating channel partners are key factors in selling profitably through third pa…
Marketing Through a Digital Lens
Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclu…
Transform Your Customer Experience
It's the annual company conference...the CMO is presenting the new brand vision to an expectant audience. Fast forward 6 months...nothing h…
CRM 2.0 - Successful CRM in a Connected World
The emphasis of traditional CRM tended towards systems, processes, databases and outbound marketing. Now, in an increasingly technology-ena…
Strategic and Creative Thinking Skills
Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. Thi…
Social Media Masterclass
This two day course will enable you to develop your social media strategy. You will learn how to develop an advanced social media plan and …
Advanced Social Media - a Practical Guide
A little less conversation, a lot more action. This hands on course is designed for people who already understand the value of social media…
Digital Marketing Attribution
With the majority of companies using online marketing as a core promotional channel, there has been an explosion in big questions such as ‘…
The Sales Bootcamp
This intensive course is designed to bring new salespeople rapidly up to speed and ensure that they begin to contribute to their organisati…