SEM - Advanced PPC Advertising

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Description

This Google Adwords training course shows how to grow your advertising campaigns beyond simple keyword ads into a profitable investment of marketing budget. The course will also cover elements of Bing, Facebook and LinkedIn advertising, allowing you to maximise the reach of your campaigns.

This course will teach delegates practical quick wins using test and learn methodology to their paid search advertising, through to the growing opportunities of mobile, local and video search. This is an advanced course following on from our introductory Search Engine Marketing (1157).

Delegates will learn the important factors to concentrate on in PPC, giving them more confidence when dealing with agencie…

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Didn't find what you were looking for? See also: Advertising, Search Engine Marketing (SEM), Google AdWords, E-Marketing, and Public Relations (PR).

This Google Adwords training course shows how to grow your advertising campaigns beyond simple keyword ads into a profitable investment of marketing budget. The course will also cover elements of Bing, Facebook and LinkedIn advertising, allowing you to maximise the reach of your campaigns.

This course will teach delegates practical quick wins using test and learn methodology to their paid search advertising, through to the growing opportunities of mobile, local and video search. This is an advanced course following on from our introductory Search Engine Marketing (1157).

Delegates will learn the important factors to concentrate on in PPC, giving them more confidence when dealing with agencies or colleagues in this essential area of online marketing. It will enable a fully researched pay per click plan to be developed, with expectations addressed, benefits identified and a practical campaign put into place.

Organisations will be provided with an overview into the ever-developing areas of PPC - display, social, local, mobile and video advertising. This will ensure that valuable opportunities are not missed, enabling them to reach their target markets and ultimately increase the value of their online marketing campaigns.

Marketers or web managers who are required to plan and manage PPC campaigns in B2B or B2C markets. They will either have experience of planning and running adwords programs, or have attended our one day introductory search engine marketing course.
To maximise the value of the course, delegates can bring access to their own Google Adwords and Analytics accounts and raise any campaign specific issues.

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  • Paid search and quality based bidding (keywords, creatives, bids and landing pages).
  • Performing keyword research.
  • How to build a ROI model.
  • Identifying the best bid positioning.
  • Apportioning PPC spend according to your aims.
  • How to get better results from existing campaigns.
  • Collecting, measuring and managing PPC reporting.
  • The right PPC mix for your market.
  • PPC copywriting.
  • How to put together a workable PPC plan.
  • Integrating products and your PPC program.
  • Selecting and working with a search agency.
  • The rules for improving PPC.
  • PPC advertising for web, video, shopping and mobile.
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Practical exercises, involving live web access and a best practice presentation. For most benefit, delegates should have access to their Google Adwords and Google Analytics accounts when they attend.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.