The Chartered Institute of Marketing: 139 products
Marketing Communications Masterclass
This masterclass helps you plan, create, assess and manage marketing communications. Particular attention is given to creating communicatio…
Business Analysis for Marketing Managers
This course meets the needs of marketers who want to develop a business analysis toolkit which they can use continuously to check the compo…
Strategic Marketing Masterclass
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally dri…
Digital Marketing
This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best pract…
Manager’s Guide to Marketing (Marketing for Non Marketing Managers)
This course is designed to introduce delegates to the purpose, importance and potential role of marketing in their organisation. It will ex…
Presentation Masterclass
This programme will develop powerful presenters who feel confident in their own performance. People who can build and maintain rapport with…
How to Develop Your Key Accounts
This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the o…
Advanced Email Marketing
Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to th…
Fundamentals of Product Management
To help product managers become more successful in their roles by introducing them to a framework for product management - the role; the ke…
How to Plan and Control Effective Marketing Events
With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a…
Advanced Selling Techniques
In today’s tough economic market, winning and keeping customers requires the best skillset. This advanced skills course gives people the to…
Brand Masterclass
This masterclass will help delegates create and implement programmes to deliver a great customer experience; one that sets their organisati…
Introduction to Digital Marketing
Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value propositi…
New Product, Service and Business Model Innovation
We only have to look around us to see the power and impact innovation can have on our daily lives and organisational success, be it the lat…
Foundations of Relationship Marketing
Markets are becoming more competitive and there is little to separate the offerings of one supplier from another. This has led to greater p…