The Chartered Institute of Marketing: 139 products
Transform your Website and User Experience
Acquiring web traffic is complicated and expensive. When visitors arrive at your website, it needs to be quick, easy and engaging. If it is…
Essentials for Successful Exhibitions
This course will enable you to get the best from exhibitions through a step-by-step process covering selection, objective-setting, delivery…
Digital Marketing for Financial Services
This is the Digital Marketing course for any company in the financial industry looking to capitalise on the exceedingly powerful ROI of onl…
Product Management - Business to Business
This course is for product managers who need to be taken seriously by their sales team, R&D and others. It offers more than just standard p…
Advanced Selling Techniques
In today’s tough economic market, winning and keeping customers requires the best skillset. This advanced skills course gives people the to…
Introduction to Digital Marketing
Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value propositi…
How to Plan and Control Effective Marketing Events
With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a…
Brand Masterclass
This masterclass will help delegates create and implement programmes to deliver a great customer experience; one that sets their organisati…
Brand Metrics
Few organisations have a formal and systematic programme of metrics and analytics to assess brand performance and establish the link betwee…
Managing Projects and People
Vague briefs and overly high expectations are two of the challenges project managers often face, resulting in disappointing outcomes with r…
Brand Identity
Learn with practical exercises and world-class examples, how to communicate a brand idea through its identity. A creative and inspirational…
Innovation Masterclass
One size does not fit all when it comes to innovation. This course will guide you through the choices involved in making innovation a strat…
Digital Advertising and Sponsorship
Digital advertising and sponsorship are one of the fastest growing areas of online marketing spend. If implemented poorly, however, they of…
Assert Yourself
This workshop focuses on how to become more assertive. Assertiveness is based on a philosophy of personal responsibility and an awareness o…
Activating the Brand
If you’re tasked with ensuring the brand is executed in the wider arena come and discover how the keystones of brand, behaviours and attitu…