The Chartered Institute of Marketing: 39 products
Developing your marketing
As the world's largest organisation for professional marketers, we are ideally placed to help you develop and achieve your goals. From one-day workshops to intensive programmes, our training courses are designed to develop your skills, improve your performance and enhance your career prospects.
Our courses are updated regularly with current best practice so that you hav…
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Implementing a CRM Communications Programme
CRM or Customer Relationship Management is having a huge impact on marketing. It can help you to segment your customers and deliver customi…
£1,187.502 days
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Product Management - Business to Business
This course is for product managers who need to be taken seriously by their sales team, R&D and others. It offers more than just standard p…
£1,645.833 days
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Driving 'Go to Market' Capability
Disappointing revenue growth, poor performance and loss of competitive advantage are focusing the attention of many senior managers on the …
£1,512.502 days
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Taking Insights to the Strategic Level
What does 'the next level' of insights look like for your organisation? Take inventory and be the change agent that takes insights to the s…
£1,512.502 days
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Developing Compelling Customer Value Propositions
This course is specifically designed to ensure that you turn your offerings into compelling ‘value propositions’ and grow demand for your p…
£1,370.832 days
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Strategic Product Management
Product leadership managers have to build skills, support others and get senior management buy in. This course provides the tools to help y…
£1,645.833 days
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Social Media Masterclass
This two day course will enable you to develop your social media strategy. You will learn how to develop an advanced social media plan and …
£1,512.502 days
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Marketing Communications Masterclass
This masterclass helps you plan, create, assess and manage marketing communications. Particular attention is given to creating communicatio…
£1,512.502 days
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The Marketing Planning Toolkit
Fast track through all elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore…
£1,729.173 days
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Innovation Masterclass
One size does not fit all when it comes to innovation. This course will guide you through the choices involved in making innovation a strat…
£1,512.502 days
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How to Plan and Control Effective Marketing Events
With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a…
£1,187.502 days
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Marketing the Brand
A great brand provides an organisation with a unique identity based on shared values that customers are proud to identify with and to invit…
£1,645.833 days
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Foundations of Marketing Strategy in Practice
Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their businesses. For this to h…
£1,645.833 days
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Activating the Brand
If you’re tasked with ensuring the brand is executed in the wider arena come and discover how the keystones of brand, behaviours and attitu…
£1,187.502 days