The Chartered Institute of Marketing: 93 products

Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay com…

Affiliate marketing has established itself as the performance-based marketing practice of choice. With a properly constructed programme, it…

Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. Delivering value to your busi…

Most people have to write reports or proposals at some time in their career. It is an essential skill and has a direct effect on how you ar…

This course is for people who are developing their use of LinkedIn, either as an individual or as a business. It is a hands on course provi…

This workshop will give you the skills to confidently seek and professionally respond to competitive tenders of all types, from a two page …

All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must i…

This workshop provides the skills and approach to provide a credible argument that supports your goals and persuades other people. The best…

Learn how to position your brand to boost reputation and sales. By attending this workshop, you will understand how to communicate effectiv…

Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address th…

Negotiation is a key work and life skill. Negotiation takes place with outside companies and customers, as well as internally within depart…

Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the…

Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the se…

This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the o…

Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to th…