Introduction to Branding

Total time

Introduction to Branding

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.

Description

Building and managing successful brands is one of the key marketing value drivers today. The ability to develop brand vision and insight to engage your target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix to bring this to life. Great brand plans bring all these elements, and more, together to help communicate how brand equity will be built and protected.

You will know the key steps in developing a strategic brand plan. You will benefit by comparing your company’s approach to that of other delegates and the case studies used. You will leave equipped with a brand planning framework and an understanding of the key activities…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: Branding, Equities, IT Management & Strategy, Web Accessibility, and Web Analytics.

Building and managing successful brands is one of the key marketing value drivers today. The ability to develop brand vision and insight to engage your target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix to bring this to life. Great brand plans bring all these elements, and more, together to help communicate how brand equity will be built and protected.

You will know the key steps in developing a strategic brand plan. You will benefit by comparing your company’s approach to that of other delegates and the case studies used. You will leave equipped with a brand planning framework and an understanding of the key activities that build brand equity.

Through many relevant examples and the application of a stimulating case study and group discussion, delegates will be able to write more effective brand plans. Individuals will learn leading-edge brand concepts, enabling them to bring new ideas and skills back to their organisations.

This workshop will be especially useful for marketers when they have to prepare a brand plan for the first time, or are reviewing the effectiveness of their current plans. It is also invaluable for senior managers having to evaluate the brand plans submitted to them by marketing specialists.

>
  • Branding and the principles of marketing, brand benefits and components.
  • The overall brand planning process.
  • Market and brand situation analysis in order to identify consumer insight as the basis of future brand strategy.
  • How to generate ideas for brand strategy including the contents of the brand brief illustrated with examples of briefs from a number of leading brands.
  • The structure and contents of a brand guideline document.
  • The role of marketing communications.
  • Planning and evaluating the performance of the brand.
  • Branding issues for your organisation and development of an action plan to address them.
>

This course is designed to help managers to write effective and insightful brand plans. It provides a clear brand planning framework and allows you to apply the principles presented to a case situation in a group work situation.

This reinforces your learning in a fun, stimulating and interactive environment, making application easier back at work.

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.