Social Media Marketing for the Public Sector and NFP

Total time
Logo The Chartered Institute of Marketing

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.

Description

Your services and brands are being discussed on the web. This is influencing customer perception and action. This course will give you a complete guide to your options for using social and provides best practice on using Facebook, Twitter, YouTube and LinkedIn for marketing. It is focused on the public sector and not for profit organisations.

This course will get you up-to-speed with the latest tools and techniques in social media marketing and ensure that you have the confidence to both use and experiment within this increasingly important marketing channel. It is tailored for public sector and not for profit organisations.

This course will help you develop a plan, prioritise your different…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Your services and brands are being discussed on the web. This is influencing customer perception and action. This course will give you a complete guide to your options for using social and provides best practice on using Facebook, Twitter, YouTube and LinkedIn for marketing. It is focused on the public sector and not for profit organisations.

This course will get you up-to-speed with the latest tools and techniques in social media marketing and ensure that you have the confidence to both use and experiment within this increasingly important marketing channel. It is tailored for public sector and not for profit organisations.

This course will help you develop a plan, prioritise your different options and measure the effectiveness of your activities, as well as learn from other attendees from similar sectors with similar challenges.

The course is for those working in the public sector or not for profit organisations, who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. It is best suited to individuals who have limited experience of social media marketing and are looking to fast track their knowledge and skills.

>
  • Web 2.0 & 3.0 and implications for brands.
  • Social media trends and stats.
  • Public sector and not for profit challenges.
  • Case study set up – for use throughout the day.
  • Social media channel planning framework.
  • Blogging and influencing communities.
  • Key social channels best practice – Facebook, Twitter, Linked In, YouTube, including dealing with incidents and comments.
  • Putting it together – mobile, integration and measurement.
>

This is a highly interactive session where a case study will be used to ensure that the learnings are as practical and relevant to your business situation as possible.

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.