The Chartered Institute of Marketing: 139 products
SEM - Advanced PPC Advertising
This Google Adwords training course shows how to grow your advertising campaigns beyond simple keyword ads into a profitable investment of …
Agency Briefing and Management
Great marketing communications come from great agency relationships and if you're a client you want to set the pace and demand outstanding …
Networking for Results
Networking is an incredibly powerful tool for personal and business development. Sadly, it is also a tool that's often misunderstood, misus…
Mobile Marketing
Millions are now accessing the internet and social media sites on their mobile. The explosive growth is guaranteed to continue as more peop…
Key Account Management
This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategie…
Channel Marketing Strategies
This course will show you how to create formidable channel marketing strategies which will both excite your partners and increase your shar…
Creating Advantage from Competitor Insight
Competitor insight is a critical component of strategic planning. It enables an organisation to take better informed decisions about its pr…
The Marketing Planning Toolkit
Fast track through all elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore…
Driving 'Go to Market' Capability
Disappointing revenue growth, poor performance and loss of competitive advantage are focusing the attention of many senior managers on the …
Online PR and Reputation Management
Social Media and digital marketing have completely changed how we engage with our audience. The use of Twitter, social networks and user re…
Using Customer Value to Integrate Sales and Marketing
Marketing and sales activity often seem disconnected and misaligned, with marketing accused of lacking understanding of the customer’s real…
Effective Proofreading
Every day, organisations produce copy for reports, websites, mailing letters, advertisements, brochures and leaflets that will be read by a…
Email Marketing
Email Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues…
How to Write the Perfect Brochure and Leaflet
Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown…