The Chartered Institute of Marketing: 139 products

It's the annual company conference...the CMO is presenting the new brand vision to an expectant audience. Fast forward 6 months...nothing h…

Every day, organisations produce copy for reports, websites, mailing letters, advertisements, brochures and leaflets that will be read by a…

Email Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues…

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown…

This two day course will enable you to develop your social media strategy. You will learn how to develop an advanced social media plan and …

A little less conversation, a lot more action. This hands on course is designed for people who already understand the value of social media…

With the majority of companies using online marketing as a core promotional channel, there has been an explosion in big questions such as ‘…

Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay com…

Affiliate marketing has established itself as the performance-based marketing practice of choice. With a properly constructed programme, it…

Strategic alliances can quickly establish formidable business groupings that are flexible and responsive and where the interests of the ind…

This course is for people with experience in using social channels who now want to develop an integrated plan. It covers insight generation…

Given the importance of ‘the numbers’ for all organisations, both commercial and not-for-profit, there’s never been a greater need for acco…

Brands are only as strong as their weakest link. This course examines how each interaction between brand and audience is a test of the bran…

Few organisations have a formal and systematic programme of metrics and analytics to assess brand performance and establish the link betwee…