Transform your Website and User Experience

Acquiring web traffic is complicated and expensive. When visitors arrive at your website, it needs to be quick, easy and engaging. If it isn’t, then that visitor traffic will simply leave.

This course will show you the key areas you must focus on in order to improve the navigation, page design, web forms, checkout processes and error messages. Added together, these will ultimately have a huge impact on your website conversions and online sales.

You will leave with an understanding of how to improve your user experience and how to recognise websites with a good design, as opposed to a bad design.

Organisations will benefit from marketers who can use the latest usability tools to test and improve websites and be able to apply best practice guidelines to your digital marketing overall.

This course is ideal for those involved in web marketing either client or agency side. This includes marketing assistants, executives, web, graphic designers and marketing managers. Some experience of website technology and terminology is preferred but not essential.

• What is User Centred Design?
• Core Usability Principles.
• How to follow a User Centred Design Process:
  Strategy and Planning.
  Design Phase.
  Personal Development.
  Usability Testing.
  Usability Reviews.
• Best Practice Design Principles for:
  Homepages.
  Corridor Pages.
  Navigation.
  Web Forms.
  Blog Content.
  Internal Search.
  eCommerce Pages.
  Mobile Applications.
  Error Messages.
  

Relaxed and fully interactive. Numerous individual and group exercises. Practical tools and tips to use immediately.