The Chartered Institute of Marketing: 139 products
Social Media Marketing B2B
B2B marketing is changing. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is now a th…
DIY Digital Marketing
In these challenging times, the need for SMEs and other cash-strapped organisations to use high-impact but low cost marketing has never bee…
Affiliate Marketing
Affiliate marketing has established itself as the performance-based marketing practice of choice. With a properly constructed programme, it…
Introduction to Social Marketing
The course provides an introduction to social marketing - a methodology for developing behaviour change programmes. The course covers the b…
SEM - Advanced SEO
This practical SEO (search engine optimisation) training course shows how to plan your search engine optimisation, reviewing the many techn…
Hands On Facebook
A hands on course that will guide you through the practicalties of using Facebook to achieve business objectives. Covering topics like Face…
Hands On LinkedIn
This course is for people who are developing their use of LinkedIn, either as an individual or as a business. It is a hands on course provi…
Networking for Results
Networking is an incredibly powerful tool for personal and business development. Sadly, it is also a tool that's often misunderstood, misus…
Key Account Management
This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategie…
Mobile Marketing
Millions are now accessing the internet and social media sites on their mobile. The explosive growth is guaranteed to continue as more peop…
Channel Marketing Strategies
This course will show you how to create formidable channel marketing strategies which will both excite your partners and increase your shar…
Creating Advantage from Competitor Insight
Competitor insight is a critical component of strategic planning. It enables an organisation to take better informed decisions about its pr…
Prospecting and New Customer Acquisition
In today’s economic climate winning new customers is vital for revenue growth, yet, time and resources can easily be wasted. This workshop …
Thinking and Creativity Skills
This fast-paced course aims to teach the use of problem solving techniques to reach creative and practical solutions. It demonstrates a set…
Online PR and Reputation Management
Social Media and digital marketing have completely changed how we engage with our audience. The use of Twitter, social networks and user re…