The Chartered Institute of Marketing: 139 products
Networking for Results
Networking is an incredibly powerful tool for personal and business development. Sadly, it is also a tool that's often misunderstood, misus…
Mobile Marketing
Millions are now accessing the internet and social media sites on their mobile. The explosive growth is guaranteed to continue as more peop…
Key Account Management
This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategie…
Business Negotiation Skills
Negotiation is a key work and life skill. Negotiation takes place with outside companies and customers, as well as internally within depart…
How to Write for the Web
Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the se…
Sponsorship Essentials
Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address th…
An Overview to Marketing Planning
Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the…
Viral Marketing and Social Media
Learn how to position your brand to boost reputation and sales. By attending this workshop, you will understand how to communicate effectiv…
Introduction to Marketing Communications
Following this one-day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professi…
Social Media Metrics and Analytics
Considered a fad just a few years ago, social media marketing is now not only mainstream but centre stage, as recent multi-billion dollar s…
Principles of Great Copywriting
Principles of Great Copywriting will build your confidence and give you solid, practical skills that you can apply in your working environm…
Fundamentals of Selling
Would you like to : Attract more customers? Increase your conversion rates from contact to sale? Increase the lifetime value of existing cl…
Apps Marketing
It seems everyone’s talking about apps these days, and no wonder, there’s already well over a million downloadable on Apple’s App Store and…
Channel Marketing Strategies
This course will show you how to create formidable channel marketing strategies which will both excite your partners and increase your shar…
Using Customer Value to Integrate Sales and Marketing
Marketing and sales activity often seem disconnected and misaligned, with marketing accused of lacking understanding of the customer’s real…