The basic concept of marketing has been around ever since the first merchants offered their goods in exchange for other goods, evolving in trade. Throughout the decades the market places became more complex, products more diverse and customers more independent, resulting in the marketing discipline gaining in importance. A successful marketing strategy is vital as it determines how one positions products/ services in a certain market and how the branding differentiates the own products/ services from competitors. Even more important is the use of different media such as direct mail and online marketing. The marketing training courses on Springest aim for developing your marketing skills and knowledge related to marketing nowadays in order for you to excel in this discipline.