Behavioural Economics

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Behavioural Economics

The Chartered Institute of Marketing
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Description

All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must improve our chances of commercial success. Behavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

You will be fully-equipped with the tools that cover the range of social and emotional factors for understanding consumer choice. This will ensure that you have a sophisticated understanding of what does actually influence behaviour and what that means for your business.
From beginner to boardroom the insights of Behavioural…

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Didn't find what you were looking for? See also: Economics, International Economics, Accounting, C/C++, and Retail (Management).

All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must improve our chances of commercial success. Behavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

You will be fully-equipped with the tools that cover the range of social and emotional factors for understanding consumer choice. This will ensure that you have a sophisticated understanding of what does actually influence behaviour and what that means for your business.
From beginner to boardroom the insights of Behavioural Economics will allow a common ground and shared agenda for turning human understanding into commercial ideas and business value.

This course will touch all aspects of business from marketing, creative, innovation, research and insight to communications development and testing and change management. In short, it is essential for anyone whose role involves exploring or affecting decision-making.

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  • The old rational or cognitive model and why it still clings on.
  • Instead, focusing on inherent and automatic responses.
  • The role and importance of engaging the emotions.
  • From the individual to the collective.
  • Content versus context.
  • The limits of the information-processing and “messaging” models of communication.
  • Specific areas such as priming, norms, heuristics and availability will be explored for their separate and cumulative impact.
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  • A mixture of lively learning and a mix of collaboration and team exercises.
  • The form of the course will be in line with the principles of BE itself…
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.