Strategic Product Management

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Strategic Product Management

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

Product leadership managers have to build skills, support others and get senior management buy in. This course provides the tools to help you do all of this and to integrate product strategies into a portfolio strategy that makes sense for the whole business.

You will learn how to select the best model of product management for your organisation and then implement that model to deliver effective product and portfolio strategies.

Your organisation will be able to optimise your product management function so that you can extract maximum value from your product portfolio over time.

This course is for directors of product management, senior managers of product managers, group product managers an…

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Product leadership managers have to build skills, support others and get senior management buy in. This course provides the tools to help you do all of this and to integrate product strategies into a portfolio strategy that makes sense for the whole business.

You will learn how to select the best model of product management for your organisation and then implement that model to deliver effective product and portfolio strategies.

Your organisation will be able to optimise your product management function so that you can extract maximum value from your product portfolio over time.

This course is for directors of product management, senior managers of product managers, group product managers and portfolio managers. In summary for those who define product management roles and responsibilities and are responsible for the business management of a portfolio of products. It is particularly appropriate for those seeking to improve their product management function to deliver effective strategic leadership for their product portfolio.

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  • Building a product management vision and a plan to implement it.
  • Defining roles, responsibilities and processes.
  • Building product management capability - selecting, assessing and developing product managers using a competence framework.
  • Dealing with other functions – cross functional relationships and influencing skills.
  • Building product and product portfolio strategies.
  • Making the right investment decisions for new and existing product portfolios.
  • Influencing the board.
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  • Seminar sessions in which techniques and ideas are presented and discussed.
  • Workshop activities where individuals and groups develop and present solutions for specific scenarios, including their own situation, and learn from each other's experiences.
  • Individual coaching sessions.
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.