Affiliate Marketing

Affiliate marketing has established itself as the performance-based marketing practice of choice. With a properly constructed programme, it is one of the most lucrative ways to boost your web sales, generate leads and improve online brand reach. This one-day workshop looks at this fascinating practice in detail, offers a step-by-step guide to developing a successful strategy and promoting your programme.

Affiliate marketing holds all the promise of commission-based selling, however this course will ensure that both the company’s brands are protected whilst the sales grow, and the affiliate program works fully to the merchant’s advantage.

This training course will increase your personal confidence dealing with both members of your affiliate program and the network representatives.

This workshop is ideal for sales and marketing practitioners, e-marketers, e-commerce professionals and digital consultants. It is the recommended training course for companies planning to start their affiliate marketing programs, work with a network and grow their membership.

• Introduction to affiliate marketing and its role in your marketing plan.
• The mechanics of affiliate marketing programmes.
• The role of the 'merchant' and the role of the 'affiliate'.
• Getting started: hosting an affiliate program and creating a network.
• Promoting the affiliate program and joining networks.
• Become an affiliate of others.
• Controlling your affiliates in search.
• Write and edit powerful web sales copy.
• Analyse web performance.
• Grow your affiliate network and boost your online brand awareness.

The instructor takes a modular approach to the day. Each topic area is presented covering best practice, highlighted with examples, followed by short group exercises. Discussion and debate is encouraged with delegates asked to provide examples from their own experience.