Social Media Masterclass

This two day course will enable you to develop your social media strategy. You will learn how to develop an advanced social media plan and look at how your business should plan its resources. You will also learn how to deal with a social media related PR incident.

You will learn to challenge your current social media plans and build a plan for managing social media as well as deal with a social media PR crisis. You will learn to challenge your current social media plans and build a plan for managing social media as well as deal with a social media PR crisis.

Your organisation will be able to plan resources for social media more effectively and will be able to respond better to any social media situations that may arise. Your organisation will be able to plan resources for social media more effectively and will be able to respond better to any social media situations that may arise.

This course requires previous experience of managing some social media activity. It is for individuals who are now looking to develop a more structured social media plan that integrates with the rest of their marketing plan.

• Elements of a social media plan.
• Social media stakeholders.
• Social media planning tool, considering brand, customers, internal resources and the external market.
• Integration around a core idea.
• Planning resources and internal collaboration.
• Social CRM & web 3.0.
• Evaluation of newer social channels (e.g. Google Plus, Pinterest).
• Why social plays a key role in search marketing.
• Dealing with a PR incident in social media.
• Planning for and responding to an incident exercise.

This is a highly interactive session, where case studies will be used to ensure the learnings are as practical and relevant to your business situation as possible. Course delegates will be expected to share their knowledge and opinions with their fellow delegates.