Implementing Social Media Campaigns

This course is for people with experience in using social channels who now want to develop an integrated plan. It covers insight generation through to implementation, measurement and best practice use of the social channels and how they can be integrated. This is not designed as a follow on to the social media marketing workshop.

By attending this course, you will learn how to build an effective integrated social media plan. Your organisation will benefit from a social media plan that works effectively to drive customer engagement and return on investment.

The course is for those who are writing a social media strategy and then managing its implementation. It is best suited to individuals who have some experience of social media marketing, so are familiar with the key social media channels like Facebook, Twitter, YouTube, LinkedIn and blogging.
This course is not suitable for delegates who have attended Social Media Marketing (0651)

• Social media trends and stats.
• Social media planning and implementation model.
• Customer segmentation.
• Using social as an insight source and social CRM.
• Best practice use of Facebook, Twitter, YouTube, blogging and Linked In.
• Integration and idea driven campaigns.
• Social Media channel selection.
• Dealing with comments and incidents.
• Measurement tools.

This is a highly interactive session, where a case study will be used to ensure that the learnings are as practical and relevant to your business situation as possible.