How to Write the Perfect Brochure and Leaflet

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear. Ideal for anyone wishing to write a striking leaflet or brochure, this highly popular interactive workshop explains how to capture the essence of your product or service and so drive enquiries. It is an ideal complement to the Principles of Great Copywriting course.

Discover what does and doesn’t work in creative brochures or leaflets. Look at best practice structure, how to sell using benefits and write compelling copy that will influence your reader and impress your work colleagues.

Thanks to its comprehensive content, this course encourages your writing teams to plan and write brochures or leaflets that exceed expectations and drive sales and enquiries.

Whether you work in a creative agency or in-house, brochures and leaflets are your product or service showrooms. This course helps you write compelling copy that really works.

• Preparing to write.
• Planning and structuring a brochure or leaflet.
• Your collateral from front to back.
• Selling on benefits not just features.
• Effective headlines and titles.
• Barriers to communicating your message.
• Balancing words and pictures.
• Using clear, plain English.
• e-brochure writing.
• Practical exercises to reinforce learning.

A combination of lecturing and hands-on exercises makes this course a complete learning experience.