Email Marketing

Email Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and spam. This course offers a practical guide to getting the most from email campaigns using the latest techniques and tools and best practice.

You will leave with a greater understanding of how to achieve and implement more effective email campaigns.

The course will give organisations the ability to use email marketing as part of their integrated marketing plan. As well as covering best practice, it will discuss the legal aspects of email marketing, allowing organisations to adhere to the growing guidelines surrounding spam and data protection.

The course will suit anyone who has responsibility for delivering email marketing campaigns, either in house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.

• Introduction to success factors for email marketing.
• Legal briefing.
• Deliverability.
• Designing email templates.
• Selecting an Email Service Provider.
• Goal setting for email campaigns.
• Segmentation and targeting.
• Campaign planning activity.
• Email design and layout.
• Structuring an email to maximise response.
• Copywriting.
• Email analytics.

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in email marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.