Advanced Social Media - a Practical Guide

A little less conversation, a lot more action. This hands on course is designed for people who already understand the value of social media and who need practical tips, ideas and suggestions on how to get more from their social media marketing efforts. With a focus on the real world, the course provides a unique opportunity to learn simple and easy ways to get the most out of Facebook, Twitter, YouTube and LinkedIn.

Using plenty of real world examples, you will be shown how to increase the impact of the social media platforms you’re already using. You’ll discover little known techniques that will help you grow your fan base, increase follower engagement and stand-out from the competition.

The course will provide tangible improvements to your social media efforts, help increase the number of enquiries, leads and sales generated and improve the return on your investment.

The course is for those who have a strong grasp of the theory of social media marketing and who are already running campaigns. The course will give delegates valuable ‘insider’ suggestions to help them get more from the time and energy they currently spend on social media.

• How to evaluate where you are now.
• Design your social media conversion process.
• How psychology can help you improve your social media efforts.
• Practical sessions and best practice tips on setting up and managing: Facebook, Twitter, LinkedIn, YouTube.
• How to improve your social media productivity.
• Demonstrating the ROI of your efforts.

This is a highly interactive session, using a combination of case studies, individual and group work, to ensure that the learnings are as practical and relevant to your situation as possible.