Online PR and Reputation Management

Social Media and digital marketing have completely changed how we engage with our audience. The use of Twitter, social networks and user reviews are just a few of the issues that have completely changed the PR and brand management landscape. This course will show you how to monitor, manage and engage with customers using these channels.

You will learn the practical ways in which online PR and social media can really work for you, and what you should avoid. You will understand how to follow industry guidelines and be given examples and tools to help you plan and implement future campaigns.

Organisations will benefit from a greater return from their online campaigns and be reassured that they are following best practice and industry guidelines. An awareness of where a brand is being discussed and what is being said, as well as how to respond to these communications, is essential for managing any brand.

Anyone responsible for managing online PR and / or online branding will leave the course with practical knowledge that they can implement immediately.

• Online PR in perspective.
• Best practice online communications.
• Online PR and search engine optimisation.
• Pay per click and crisis management.
• Brand monitoring.
• Social networking and bookmarking.
• User review and discussions.
• Blogs and comments.
• Podcasts.
• Twitter.
• Online press office.
• Choosing the most effective options.

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in online marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.