Channel Marketing Strategies

This course will show you how to create formidable channel marketing strategies which will both excite your partners and increase your share of market and revenue/profit potential.

As a channel marketer, you will be able to select the most appropriate and effective channel marketing plans and solutions to use in your markets. You will also be more confident to select and segment the best partners to promote and sell your products and services in certain markets. This workshop will help you reach your best prospects and drive more profit to the bottom line.

For your organisation, having a bottom line impact on your business through better return on channel marketing spend – lower costs and greater revenue impact you will be able to drive more revenue from channel partners. This course will show you how to put into place a complete marketing system that allows you to take the marketing activities you've created and transform them for use throughout your channel network.

This course is for product managers, marketing managers, channel marketing managers, and channel account managers.

• Identifying best channel marketing practices through which to sell and support your services and products, through partners.
• How to build the right positioning and marketing exposure for your business in order to drive up sales in a real and meaningful way and thereby to increase profits.
• Compelling channel training and support to manage resources to ensure that a ‘channel marketing drive’ is a smooth-running and efficient operation.

The course includes presentations, group exercises, individual organisation exercises and case studies.