SEM - Advanced SEO

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Description

This practical SEO (search engine optimisation) training course shows how to plan your search engine optimisation, reviewing the many techniques that can increase natural search traffic and measure the resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157).

This course will improve your confidence in SEO so that you can plan for better results, win project budget from higher management and deliver better ROI. It will also direct you in working …

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This practical SEO (search engine optimisation) training course shows how to plan your search engine optimisation, reviewing the many techniques that can increase natural search traffic and measure the resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157).

This course will improve your confidence in SEO so that you can plan for better results, win project budget from higher management and deliver better ROI. It will also direct you in working with your SEO partners to make the campaign a success.

This course will enable organisations to increase the value of non-paid traffic to their website. It will allow a fully researched SEO plan to be created with expectations addressed, benefits identified and a practical change program put into place.

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.

To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Analytics accounts and raise any campaign specific issues.

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  • The four principle SEO signal groups that drive success in natural search.
    Content; links; users; trust.
  • Keyword and SEO research.
  • How to build a ROI model.
  • Identifying the existing strengths of your website and how to improve them.
  • Apportioning SEO spend.
  • Collecting, measuring and managing SEO reporting.
  • The right SEO mix for your market.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media and your SEO program.
  • Selecting and working with an SEO.
  • Improving SEO.
  • Optimisation for web, video, shopping etc.
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This course will encompass a best practice presentation and practical exercises involving live assessment of your own website.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.