How to Plan and Control Effective Marketing Events

With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Learn how to take a strategic, managerial approach to events, to create opportunities that integrate with organisational objectives and to manage the myriad of issues that live marketing presents.

Benefit from effective delivery of the right events in the right way at the right time to deliver worthwhile and measurable results.

This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events.

• Events from a media-neutral position.
• The event matrix.
• Communicating through events.
• Event methodology and language.
• The legal side of events.
• Event marketing.
• Understanding contracts.
• Effective negotiation with suppliers.
• Making events memorable.
• Creating event action plans.
• The place for virtual and hybrid events.

• Presentations.
• Course director explanations.
• Group work.
• Homework.
• DVD.