Digital Marketing for Financial Services

This is the Digital Marketing course for any company in the financial industry looking to capitalise on the exceedingly powerful ROI of online marketing.

This course reveals what is working in financial services digital marketing, with a focus on case studies and experience. This will provide both confidence and insight to the delegates so they can see what they should be doing for their own campaigns.

Marketing and new digital marketing people in the financial service sector, seeking a good overview of digital marketing specific to this industry.

• Definition of Digital Marketing.
• Key digital marketing opportunities and challenges.
• Characteristics of successful digital brands.
• Your audience online: research tools and techniques.
• Acquisition and brand building strategies.
• Developing and integrated plan.
• Channels and media.
• Measurement.
  

Open and informal presentation on the key trends and best practice. Round table discussion on key features of Digital Marketing and the Financial Sector.