Innovation Masterclass

One size does not fit all when it comes to innovation. This course will guide you through the choices involved in making innovation a strategic priority in line with the scale and scope of your business, while helping you set the innovation agenda and understand the culture change and capability implications of aligning it with your company’s growth objectives.

You will learn to navigate the choices involved in designing an innovation strategy that is right for your business and how to make it stick. This course will also give you the tools needed to set an innovation agenda for your business with realistic and measurable objectives.

The company will benefit from finding an innovation approach that aligns with its strategy and growth objectives, leading to more clarity in goal-setting, accountability and capability-building plans that support innovation.

Innovation directors, marketing directors, strategy and insights directors or any senior-level manager responsible for setting corporate strategy and/or driving the innovation agenda in an organisation. You will have a fundamental understanding of innovation processes and access to your organisation’s business strategy.

• Finding your best-fit innovation approach:
• • Open vs. closed innovation.
  • One-off, big idea innovation vs pipeline.
• Setting the innovation agenda for growth:
• • Aligning innovation with your commercial strategy.
  • Accelerating the innovation process.
• Building capability to support innovation growth:
• • Where will the ideas come from and who will implement them?
  • Getting the right people, processes and technology in place.
• Creating a culture of innovation across the business:
• • Stakeholders, innovators and entrepreneurs.
  • Building innovation teams that deliver.

• Learning can only happen when you own it. We aim to deliver transferable and actionable learning.
• The concepts are applicable to B2B and B2C organisations, however the applications are unique.
• We all have different learning styles. Expect visual stimulus, theoretical frameworks and real-world case studies or professional experience.