Essentials for Successful Exhibitions

This course will enable you to get the best from exhibitions through a step-by-step process covering selection, objective-setting, delivery, and basic evaluation. It will equip you to think creatively about your activities within a disciplined framework, and to optimise the impact of your presence.

Learn how to take the headaches out of exhibiting, and just enjoy the results. From finding extra resources to designing and delivering stands which deliver excellent results.

An exhibition is perhaps the most powerful environment for meeting your market face to face. It is expensive in terms of space, design, people and time, so you need to be sure to get value. Your organisation will benefit from more measurable objectives, an impactful presence and people trained to deliver the relevant results.

This course is suitable for first-time exhibitors and managers with some experience. Those undertaking the task for the first time or others who are more experienced will also find the workshop useful.

• Planning - how to choose the shows that are right for you and address your objectives.
• Presentation - the basics of design and layout; tools and ideas for making an impact.
• Promotion - making sure the right people come, and how to entice them.
• People - how to select, brief and train your stand staff.
• Sales - techniques to get results before, during and after the show.
• Follow-up - the part that really matters.

• Presentations and discussions.
• Analysis of own experiences.
• Case studies.
• Group work and interactive learning through created scenarios.