Marketing Through a Digital Lens

Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclusively with Google to jointly develop this course, which shows how marketers should re-evaluate how they build campaigns from generating information and insights all the way through to idea development, implementation and impact measurement.

You will be able to re-think how you develop campaigns by looking at your marketing ‘through a digital lens’. Are there new ways of understanding your target audience? Are there new ways of reaching them? And new ways of measuring success?

This genuinely innovative course will put you at the forefront of your industry by providing you with the latest marketing thinking from Google and The Chartered Institute of Marketing. Generate better insights about customer behaviours and turn that learning into more effective marketing programmes.

This course is designed for open-minded marketers who are looking to find new ways of building campaigns. You should have an appreciation of the new digital tools and channels but you do not need to be an expert in them.

• How the world is changing.
• Consumer trends and stats.
• Case study set up, to be used throughout the session.
• The impact digital is having on the planning process.
• How to use digital to understand customers & generate insights.
• Generating campaign ideas.
• Implementing integrated digital campaigns for customer acquisition and engagement.
• Measurement.

This is a highly interactive session, where a case study will be used to ensure the learnings are as practical and relevant to your business situation as possible.

Developed in partnership with