The IDM: 44 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Data Protection in Practice
What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, tele…
£525Vocational
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eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational
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Search Engine Optimisation (SEO)
Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for di…
£525Vocational
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Complete Digital Marketing
Learn how to plan, manage and execute successful digital marketing campaigns with this intensive, three-day digital marketing training cour…
£1,345Vocational
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Search Engine Marketing: SEO & PPC Integration
Search engine marketing (SEM) is big business with 9 out of 10 web users relying on it to help them reach their destination. Reaching the t…
£975Vocational
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Negotiation Skills
Learn how to negotiate effectively to achieve a win-win result with this highly participative and practical workshop. You will cover the se…
£445Vocational
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Planning and Managing Marketing Campaigns
Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different …
£525Vocational
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Presentation Skills
Become a great presenter by learning to apply a range of effective presentation techniques in this one-day training course. Learn how to co…
£445Vocational
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Copywriting for Web and Email
This one-day training course will give you the knowledge and tools to create effective digital copy and email copy – whether you are writin…
£525Vocational
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Data Analysis for Marketers
Learn how to plan, specify, brief, analyse, interpret and apply customer data for greater results with this two-day data analysis training …
£1,195Vocational
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Multichannel Marketing
Is your radio advertising adding to your web traffic? Is your ecommerce site cannibalising your retail turnover? This one-day training cour…
£525Vocational
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Copywriting Masterclass
This highly practical copywriting masterclass reveals the secrets of writing really engaging copy that sells – whatever the medium. Packed …
£525Vocational
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Absolute Essentials of Direct and Digital Marketing
Digital media is faster, more efficient and cost-effective, yet the valuable core principles of direct marketing still survive. Learn how t…
£325Vocational
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Data Driven Marketing
Do you fully understand the metrics associated with evaluating your marketing performance? Learn how data driven techniques can help you le…
£525Vocational
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Producing Integrated Print Communications
This training course will clearly explain print and production processes from briefing, specifying and purchasing, to use of design to enab…
£525Vocational