Search Engine Marketing: SEO & PPC Integration

Search engine marketing (SEM) is big business with 9 out of 10 web users relying on it to help them reach their destination. Reaching the top search rankings needs the right strategy. This two-day training course covers everything you need to know about ‘natural’ or ‘organic’ Search Engine Optimisation (SEO) as well as Pay Per Click (PPC) advertising.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Develop an integrated search engine marketing (SEM) action plan that will boost your SEO and PPC efforts
• Create landing pages that will boost conversion rates for both SEO and PPC
• Apply keyword analysis techniques to optimise your site content for SEO and make more effective use of keywords in your PPC
• Identify, measure and act upon the key performance indicators that will help boost your website's performance through search
• Ensure that growth in targeted traffic is sustained

Benefits to your employer:

Your website ranking and position will be boosted within the results pages of all the major UK and global search engines if you apply the learnings from this course. You will increase the quantity and quality of visitors to your website via SEO and PPC, maximising your marketing return on investment to meet your short-term online marketing objectives.

Upgrade to a professional qualification in search engine marketing

Attendees of this two-day course can opt for a third day of study to upgrade to the IDM Award in Search Marketing. This qualification offers marketers, for the first time in the UK, the chance to gain a professional qualification, and therefore formal recognition of their credentials. The cost of the upgrade day is just £470 for IDM Members or £520 for non-members and includes the cost of the separate examination. Find out more »