Copywriting for Web and Email

This one-day training course will give you the knowledge and tools to create effective digital copy and email copy – whether you are writing from scratch or editing, repurposing and evaluating existing work. You'll be taken through the theory and then given the opportunity to put it into practice!

Benefits to you and your employer

Benefits to you:

You will learn to:

• Understand how your audience interacts with digital content compared to how they react to print
• Write the most effective web copy that attracts and extends the journey of more visitors
• Write for both audience and search engines
• Write the most effective email copy for B2B or B2C
• Create email tests that help you learn and refine

Benefits to your employer:

This course will give you the knowledge and tools to create effective digital copy – whether you are writing from scratch or editing, repurposing and evaluating existing work. You will learn the theory behind successful digital content and have a hands-on opportunity to put that theory into practice.

By the end of the day you will have built up your personal list of digital copy do’s and don’ts and have the confidence to create effective web campaigns; find, win and keep customers with the best websites and email content and create a compelling web personality for your brand.