eCRM: Online Customer Engagement

Level
Vocational

eCRM: Online Customer Engagement

£525warning
  • VAT: excluding VAT
  • Price completeness: There could be additional costs like study material or lunch costs.
  • Extra info: (prices subject to VAT)
/Vocational
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Description

eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the practical steps required in planning an eCRM programme, selecting suppliers and setting commercial targets in this interactive, one-day training course.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Plan an eCRM programme
  • Create a customer lifecycle touchpoint plan (or 'journey')
  • Identify what resources you need (and don't need!)
  • Estimate returns
  • Prioritise immediate quick wins

Benefits to your employer:

Being able to create accountable marketing campaigns is crucial for commercial survival. You will gain the knowledge and practi…

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eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the practical steps required in planning an eCRM programme, selecting suppliers and setting commercial targets in this interactive, one-day training course.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Plan an eCRM programme
  • Create a customer lifecycle touchpoint plan (or 'journey')
  • Identify what resources you need (and don't need!)
  • Estimate returns
  • Prioritise immediate quick wins

Benefits to your employer:

Being able to create accountable marketing campaigns is crucial for commercial survival. You will gain the knowledge and practical tools to run an effective eCRM campaign within an easy-to-use framework, and manage a strategic digital relationship that can make millions!

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.