Absolute Essentials of Direct and Digital Marketing

Digital media is faster, more efficient and cost-effective, yet the valuable core principles of direct marketing still survive. Learn how to produce leading integrated marketing campaigns that combine the best of offline and digital media with this intensive, information-packed one-day training course.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Identify why direct and digital marketing are fundamental to marketing planning
• Develop a fully integrated marketing plan to win and retain customers
• Get great creative
• Test on and offline
• Track, measure and evaluate your campaigns

Benefits to your employer:

Direct marketing's core principles of targeting, interaction, control and continuity are always relevant but by blending in digital media we are able to deliver real-time marketing.