Search Engine Optimisation (SEO)

Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for digital marketers. You will learn what strategies, tools and techniques are needed to improve your natural or organic search engine rankings.

Benefits to you and your employer:

Benefits to your employer:

Apply the learnings from this course and your website ranking and position will be boosted within the organic or natural search results pages of all the major UK and global search engines.

By the end of this one-day training course you will know how to:

• Maximise your return on investment (ROI)
• Increase the quantity and quality of visitors to your website via search engine optimisation (SEO)
• Improve the performance of your website
• Maximise your marketing return on investment (ROI) to meet your short-term online marketing objectives
• Ensure that growth in targeted traffic is sustained over the longer term

Benefits to you:

By demystifying search engine marketing and avoiding unnecessary jargon, this training course will show you how to get the most out of your search campaigns and budgets.

You will cover key search topics including:

• Keyword phrases
• Submitting to search engines and directories
• Importance of onsite and third party links
• How to measure your success