Copywriting Masterclass

This highly practical copywriting masterclass reveals the secrets of writing really engaging copy that sells – whatever the medium. Packed with great ideas, valuable tips and industry wisdom, this course will explain exactly how to get your customers to read and respond to your copy.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Understand the science behind how people read copy and how to use this to your advantage
• Define and articulate the real value in a sales proposition
• Use emotional drivers that are more compelling and persuasive than intellectual and rational reasoning
• Structure, write and adapt your copy to suit all of the primary marketing media and applications
• Ensure that design, graphics, images and typography work with your copy and notagainst it

Benefits to your employer:

Delegates will gain the insights and expertise required to write, review and improve copy that is being used to promote any product, within any sector, via any channel.