Data Driven Marketing

Do you fully understand the metrics associated with evaluating your marketing performance? Learn how data driven techniques can help you leverage your marketing expenditure and improve your ROI by determining the value of your customers.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Use data to improve the efficiency and effectiveness of your marketing programmes
• Understand the metrics to evaluate your marketing performance
• Use data to determine the value of your customers
• Implement a test programme that delivers significant results
• Leverage your marketing expenditure and improve ROI

Benefits to your employer

Delivered by a marketing specialist and data expert, the course will give a thorough understanding of how to use data to drive marketing decisions based on tangible results. It examines why data driven marketing strategies are crucial to maximising marketing impact and will show how to practically implement the strategy to deliver improved and accountable marketing performance.