Data Analysis for Marketers

Learn how to plan, specify, brief, analyse, interpret and apply customer data for greater results with this two-day data analysis training course. You will gain an understanding of the most important statistical techniques available to direct marketers and how to use them.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Identify which statistical methods are most useful to marketers
• Maximise the effectiveness of the data you hold
• Define the content of a good data brief
• Identify and interpret the key elements of your statistical output
• Use the findings appropriately and effectively to inform future strategies

Benefits to your employer:

The more you know about your customers, the more customers you'll get, and the more they’ll spend with you.