Multichannel Marketing

Is your radio advertising adding to your web traffic? Is your ecommerce site cannibalising your retail turnover? This one-day training course will give you the tools and techniques to understand and address these issues and more, through a fully integrated, customer-centric marketing strategy.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Define multichannel marketing and its relevance to the current landscape
• Understand the basics of media and the channels available
• Review the theories and practical tools available
• Acquire the basic skills to build multichannel marketing models and understand how they work

Benefits to your employer:

Using theory, case studies and exercises, training participants will learn how to evaluate, balance and blend both new and traditional channels and devices to create a fully integrated, customer-centric marketing strategy: one that is right for your customers and your business.

Back in the office, training participants will be able to carry out a review of their marketing plans, organisation and suppliers and identify where integration is weak and strong. Thereafter they will be able to contribute to tactical and strategic planning with a clear understanding of how decisions about one channel will affect the overall relationship between brand and customer.