Data Protection in Practice

What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, telemarketing, email and SMS then you need this training course. An essential guide to the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Understand how data protection legislation affects marketing
• Collect data fairly and lawfully
• Maximise permissions and prevent data erosion
• Win back permission when it has been lost
• Prevent a data breach and handle one if it occurs

Benefits to your employer:

Marketers now face fines of up to £500,000 if they breach privacy legislation but the law is complex and often misunderstood.

This highly practical course will tell you in plain English how to collect and manage personal data to deliver the best results and ensure compliance.