The IDM: 37 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Briefing and Evaluating Creative
Discover how to get great creative work every time with this inspirational and interactive training course. This is your chance to master t…
£525Vocational
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Mobile Marketing
Mobile marketing is a unique, ‘always-on’ medium that’s delivering new customers and business at an escalating rate. Wherever people go, th…
£525Vocational
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Digital Project Management
Top quality digital project management skills are essential for digital marketers. When any digital project goes wrong, the cost implicatio…
£525Vocational
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Testing and Analysis: Understanding Campaign Statistics
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a bette…
£525Vocational
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Copywriting for Social Media and Blogs
This one-day training course will give you the knowledge and tools to create compelling social media copy and build a successful blog. This…
£525Vocational
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Web Analytics: Measurement through Digital Intelligence
Overloaded with data but struggling with insight? If measuring your customer interactions across this complex and ever changing multichanne…
£525Vocational
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Search Engine Optimisation (SEO): Advanced
Here is your chance to apply the latest SEO techniques that will maximise your website's search rankings with this one-day workshop-style t…
£525Vocational
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Mobile Marketing: Advanced
Looking to optimise your mobile strategy, put more effective tracking strategies in place and deliver a better ROI? Our advanced mobile mar…
£525Vocational
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Google Analytics: Measurement and Insight
Are you looking for a best practice approach to Google Analytics to make your site more effective? Strengthen your marketing initiatives an…
£525Vocational
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Copywriting: An Introduction
Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If …
£525Vocational
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Digital Marketing Strategy: Define, Plan, Deliver!
Are you truly exploiting the digital channels your customers have adopted? Are you successfully combining digital communication tools with …
£525Vocational
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Email Marketing: Segmentation, Integration, Automation
Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, ho…
£525Vocational
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Social Media Strategy, Planning and Measurement
Social media can no longer be considered 'optional'. Whether it's for engagement, managing negative sentiment or reaching new markets, this…
£525Vocational
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Data Protection in Practice
What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, tele…
£525Vocational
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eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational