The IDM: 37 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Mobile Marketing
Mobile marketing is a unique, ‘always-on’ medium that’s delivering new customers and business at an escalating rate. Wherever people go, th…
£525Vocational
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Copywriting for Social Media and Blogs
This one-day training course will give you the knowledge and tools to create compelling social media copy and build a successful blog. This…
£525Vocational
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Data Protection in Practice
What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, tele…
£525Vocational
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Social Media Strategy, Planning and Measurement
Social media can no longer be considered 'optional'. Whether it's for engagement, managing negative sentiment or reaching new markets, this…
£525Vocational
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Briefing and Evaluating Creative
Discover how to get great creative work every time with this inspirational and interactive training course. This is your chance to master t…
£525Vocational
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Customer Acquisition
Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. Th…
£525Vocational
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Web Analytics: Measurement through Digital Intelligence
Overloaded with data but struggling with insight? If measuring your customer interactions across this complex and ever changing multichanne…
£525Vocational
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Complete Email Marketing
This two-day course will not only provide step-by-step training to building effective campaigns but will also take you one step further by …
£975Vocational
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Copywriting: An Introduction
Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If …
£525Vocational
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Google Analytics: Measurement and Insight
Are you looking for a best practice approach to Google Analytics to make your site more effective? Strengthen your marketing initiatives an…
£525Vocational
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Pay per Click (PPC): Advanced
If you need your search engine marketing (SEM) and Pay per Click (PPC) campaigns to be even more effective then book on to our advanced one…
£525Vocational
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Affiliate Marketing
Learn how to create and implement effective digital affiliate marketing programmes with this practical, one-day training course. Find out h…
£525Vocational
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Email Marketing: Building Effective Campaigns
This new one-day practical training course will equip you with email techniques, delivery methods and results analysis. Coupled with indust…
£525Vocational
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Multichannel Marketing
Is your radio advertising adding to your web traffic? Is your ecommerce site cannibalising your retail turnover? This one-day training cour…
£525Vocational
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Data Driven Marketing
Do you fully understand the metrics associated with evaluating your marketing performance? Learn how data driven techniques can help you le…
£525Vocational