Briefing and Evaluating Creative

Discover how to get great creative work every time with this inspirational and interactive training course. This is your chance to master the briefing process, learn why propositions are crucial and what it really takes to successfully evaluate creative work.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Understand the role of the brief in the creative process
• Recognise a good brief from a bad one and avoid the latter
• Write a brief that adds value rather than wastes paper
• Assess creative work within a constructive framework rather than rely just on subjective opinion
• Ensure that time invested in briefing and evaluating creative work is time well spent

Benefits to your employer:

Delegates will be able to formulate inspiring briefs, construct clear creative propositions, make objective assessments of creative output and establish better working relationships with creative teams.