Web Analytics: Measurement through Digital Intelligence

Overloaded with data but struggling with insight? If measuring your customer interactions across this complex and ever changing multichannel environment is a constant challenge, then this course is for you.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Achieve a single customer view by understanding their complex interactions across multiple touch points
• Accurately measure digital data and identify business critical issues using top diagnostic techniques
• Apply digital optimisation and analytic techniques to understand what customers want
• Develop a digital analysis framework and measurement strategy
• Implement insight led decision making and create a digitally intelligent culture

Benefits to your employer:

By the end of this course training participants will understand the steps involved to achieve true digital intelligence, which areas are pivotal to success, and how they can help their business actively work towards a digitally intelligent culture.