Copywriting: An Introduction

Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If you handle, commission or write copy then this training course is an ideal introduction to the principles and techniques of excellent copywriting.

Benefits to you and your company

Benefits to you:

You will learn to:

• Write more creative, engaging, effective copy
• Clearly define your target audience for each piece of writing
• Develop strategies to ensure your copywriting is on target
• Use invaluable techniques for generating new creative approaches to copy
• Apply your learning to all writing offline and online

Benefits to your employer:

By the end of this one-day course training participants will have:

• Learnt the essentials of writing and reviewing copy
• Learnt from others’ successes and failures
• Practical checklists to help you improve and amend copy written by others