The IDM: 37 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
check_box_outline_blank
Web Analytics: Measurement through Digital Intelligence
Overloaded with data but struggling with insight? If measuring your customer interactions across this complex and ever changing multichanne…
£525Vocational
check_box_outline_blank
Search Engine Optimisation (SEO): Advanced
Here is your chance to apply the latest SEO techniques that will maximise your website's search rankings with this one-day workshop-style t…
£525Vocational
check_box_outline_blank
Briefing and Evaluating Creative
Discover how to get great creative work every time with this inspirational and interactive training course. This is your chance to master t…
£525Vocational
check_box_outline_blank
Mobile Marketing
Mobile marketing is a unique, ‘always-on’ medium that’s delivering new customers and business at an escalating rate. Wherever people go, th…
£525Vocational
check_box_outline_blank
Digital Project Management
Top quality digital project management skills are essential for digital marketers. When any digital project goes wrong, the cost implicatio…
£525Vocational
check_box_outline_blank
Complete Email Marketing
This two-day course will not only provide step-by-step training to building effective campaigns but will also take you one step further by …
£975Vocational
check_box_outline_blank
Social Media Strategy, Planning and Measurement
Social media can no longer be considered 'optional'. Whether it's for engagement, managing negative sentiment or reaching new markets, this…
£525Vocational
check_box_outline_blank
Data Protection in Practice
What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, tele…
£525Vocational
check_box_outline_blank
Planning and Managing Marketing Campaigns
Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different …
£525Vocational
check_box_outline_blank
Email Marketing: Building Effective Campaigns
This new one-day practical training course will equip you with email techniques, delivery methods and results analysis. Coupled with indust…
£525Vocational
check_box_outline_blank
B2B Marketing Funnel: Strategy and Implementation
This new training course specialising in B2B marketing combines practical know-how with detailed case studies to show you how to deliver gr…
£525Vocational
check_box_outline_blank
Copywriting for Web and Email
This one-day training course will give you the knowledge and tools to create effective digital copy and email copy – whether you are writin…
£525Vocational
check_box_outline_blank
eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational
check_box_outline_blank
Search Engine Optimisation (SEO)
Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for di…
£525Vocational
check_box_outline_blank
Copywriting: An Introduction
Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If …
£525Vocational