The IDM: 37 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Customer Retention Strategy
In challenging times, with pressures on marketing budgets, it becomes even more important to reduce customer churn and increase loyalty and…
£525Vocational
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Email Marketing: Segmentation, Integration, Automation
Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, ho…
£525Vocational
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Search Engine Optimisation (SEO): Advanced
Here is your chance to apply the latest SEO techniques that will maximise your website's search rankings with this one-day workshop-style t…
£525Vocational
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Mobile Marketing: Advanced
Looking to optimise your mobile strategy, put more effective tracking strategies in place and deliver a better ROI? Our advanced mobile mar…
£525Vocational
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Producing Integrated Print Communications
This training course will clearly explain print and production processes from briefing, specifying and purchasing, to use of design to enab…
£525Vocational
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Customer Value Propositions: Creating the WOW factor!
In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest…
£525Vocational
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eCRM: Online Customer Engagement
eCRM has become a critical element of any marketing strategy, providing the means to generate millions in new revenues. You will learn the …
£525Vocational
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Search Engine Optimisation (SEO)
Everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) is covered in this one-day training course for di…
£525Vocational
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Search Engine Marketing: SEO & PPC Integration
Search engine marketing (SEM) is big business with 9 out of 10 web users relying on it to help them reach their destination. Reaching the t…
£975Vocational
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Complete Digital Copywriting
Do you want to create powerful digital copy for web, email, social media and blogs? Join us on this practical, two-day training course and …
£975Vocational
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Customer Insight Tools and Techniques
Being cost-efficient in your sales and marketing activities relies on having a strong insight into your customers and their behaviour. This…
£525Vocational
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Pay per Click (PPC)
Pay per click (PPC) advertising campaigns can be one of the most effective forms of online marketing. However, these marketing campaigns ca…
£525Vocational
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Planning and Managing Marketing Campaigns
Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different …
£525Vocational
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Digital Project Management
Top quality digital project management skills are essential for digital marketers. When any digital project goes wrong, the cost implicatio…
£525Vocational
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Testing and Analysis: Understanding Campaign Statistics
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a bette…
£525Vocational