Pay per Click (PPC): Advanced

If you need your search engine marketing (SEM) and Pay per Click (PPC) campaigns to be even more effective then book on to our advanced one-day training course. We will help you develop the best PPC strategy for your business and get the most out of your account management, testing, ad integration and reporting opportunities.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Develop and implement an effective advanced PPC strategy
• Extend the reach of your PPC campaigns through the use of other ad formats on Google AdWords, Microsoft adCenter and other PPC networks
• Boost the quality and effectiveness of your PPC campaigns by using advanced techniques to gain more high-quality visitors, raising your Quality Score while lowering your costs
• Develop an action plan to boost conversion rates by building more effective PPC landing pages
• Measure KPIs and use analytics to improve campaign performance and use advanced tools and techniques to grow your business

Benefits to your employer:

Develop the most effective PPC strategy for your business, understand how to better manage your account and get the most out of your testing, ad integration and reporting opportunities. You will learn how to improve the structure of PPC accounts thereby removing wasted clicks and reducing ad spend to increase ROI. You'll discover how, where and when to use various match types to maximise campaign opportunities and improve the quality of traffic therefore boosting conversions.