Customer Acquisition

Level

Customer Acquisition

The IDM
Logo The IDM

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Description

Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. This dynamic one-day workshop is divided into two parts. The first covers everything you need to know about campaign planning, and the second phase details the essentials of implementation.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Build and present a solid business case for a successful acquisition programme
  • Select the most appropriate mix of offline and online media
  • Segment your database and create targeted communications to win the right customers
  • Develop engaging acquisition propositions and fully integrated creative acquisi…

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Didn't find what you were looking for? See also: Acquisition, Copy-editing, Planning, Teaching Skills, and Science.

Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. This dynamic one-day workshop is divided into two parts. The first covers everything you need to know about campaign planning, and the second phase details the essentials of implementation.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Build and present a solid business case for a successful acquisition programme
  • Select the most appropriate mix of offline and online media
  • Segment your database and create targeted communications to win the right customers
  • Develop engaging acquisition propositions and fully integrated creative acquisition strategies
  • Develop robust testing strategies and strong campaign analysis skills

Benefits to your employer:

Delegates will take home the strategies, tactics and knowledge needed to make a solid, confidence-building business case for acquisition activities.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.