Complete Email Marketing

This two-day course will not only provide step-by-step training to building effective campaigns but will also take you one step further by explaining the tools necessary to carry out more advanced techniques such as segmentation, integration and automation of your email programmes. Coupled with an overview of the current marketplace and future trends, you’ll be fully equipped for Complete Email Marketing.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Understand current and future email marketing trends
• Define a solid email marketing strategy
• Build a robust and good quality database
• Implement best practices for email design, delivery, analysis and testing
• Adopt advanced techniques of segmentation, integration and automation for even better ROI

Benefits to your employer:

Whether beginner or experienced campaigner, every email marketer needs to keep abreast of current trends to take advantage of the latest techniques and tools to drive ROI. Delegates will learn to build more robust campaigns that will deliver even better results. Knowledge of advanced segmentation methods and good use of measured automated communications will result directly in improved conversion rates and maximising customer lifetime value.

Free Guide to Email Marketing

All delegates will receive our exclusive FREE online Guide to Email Marketing. This useful desk-top reference tool will ensure that you are ready to apply the knowledge you have gained as soon as you return to your desk. It contains:

• Format Specifications - the do's and don'ts of email design
• Getting your messages delivered - a summary of the various filtering and blocking technologies
• Improving results - from lower bounce rates to increased click-through, 20 things you need to know!
• Production check list - know what to look out for, and how to avoid making mistakes
• Knowledge Centre - where to find the best information for online marketing research

Delegates will be emailed the outline guide on completion of the course.

Upgrade to a professional qualification in email marketing

Attendees of this two-day course can opt for a third day of study to upgrade to the IDM Award in Email Marketing. This qualification offers, for the first time in the UK, emarketers the chance to gain a professional qualification, and therefore formal recognition of their credentials. The cost of the upgrade day is just £470 for IDM Members or £520 for non-members and includes the cost of the separate examination. Find out more »