Testing and Analysis: Understanding Campaign Statistics
Starting dates and places
Description
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a better understanding of the principles of statistical analysis and testing strategies in order to make better use of all available data.
Benefits to you and your employer:
Benefits to you:
You will learn to:
- Use statistics and testing to help you analyse your campaigns
- Use that analysis to inform your planning and decision making
- Use your data to design tests
- Understand the value of segmentation and predictive modelling
- Apply advanced statistical applications
Benefits to your employer:
Good working knowledge of testing and statistics is part of the good dire…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a better understanding of the principles of statistical analysis and testing strategies in order to make better use of all available data.
Benefits to you and your employer:
Benefits to you:
You will learn to:
- Use statistics and testing to help you analyse your campaigns
- Use that analysis to inform your planning and decision making
- Use your data to design tests
- Understand the value of segmentation and predictive modelling
- Apply advanced statistical applications
Benefits to your employer:
Good working knowledge of testing and statistics is part of the good direct marketer’s stock in trade. By the end of this one-day training course delegates will discover how to use data to: improve planning, improve decision-making, predict response and reduce risk.
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.