Testing and Analysis: Understanding Campaign Statistics

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Description

We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a better understanding of the principles of statistical analysis and testing strategies in order to make better use of all available data.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Use statistics and testing to help you analyse your campaigns
  • Use that analysis to inform your planning and decision making
  • Use your data to design tests
  • Understand the value of segmentation and predictive modelling
  • Apply advanced statistical applications

Benefits to your employer:

Good working knowledge of testing and statistics is part of the good dire…

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We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. You will leave with a better understanding of the principles of statistical analysis and testing strategies in order to make better use of all available data.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Use statistics and testing to help you analyse your campaigns
  • Use that analysis to inform your planning and decision making
  • Use your data to design tests
  • Understand the value of segmentation and predictive modelling
  • Apply advanced statistical applications

Benefits to your employer:

Good working knowledge of testing and statistics is part of the good direct marketer’s stock in trade. By the end of this one-day training course delegates will discover how to use data to: improve planning, improve decision-making, predict response and reduce risk.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.