Customer Insight Tools and Techniques

Being cost-efficient in your sales and marketing activities relies on having a strong insight into your customers and their behaviour. This thorough and practical one-day course will show you how to gain greater customer insight and so achieve greater results for your marketing pound.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Identify, collect and analyse the data that gives you meaningful insights
• Understand the available tools and techniques that help you learn about customers
• Apply different types of customer insights to improve every aspect of your sales and marketing
• Use customer insight to improve ROI
• Define a data strategy for insight

Benefits to your employer:

Delegates will learn the skills to apply customer insight for profit for years to come.

A series of practical exercises will consolidate this knowledge and help put the theory in to practice.